PR box strategy & buyer guides
Finish comparisons, audience breakdowns, ordering checklists, and budget notes — everything you need before you order.
The Economics of a Great PR Box
What publicists should budget per box — and where the spend actually pays off in earned media.
OrderingHow to Order Custom PR Boxes: A Step-by-Step Checklist
A simple checklist for ordering custom PR boxes — artwork, size, quantity, deadline, and approval — from quote to delivery.
Buyer guidesRigid vs. Corrugated PR Boxes: Which Holds Up on Camera
A head-to-head on structure, durability, cost, and how each performs in an unboxing video.
Audience guidesPR Boxes for Beauty, Tech, and Music: One Format, Three Audiences
How the same PR box format flexes across beauty, tech, and music launches — and where each audience differs.
FinishesFoil Stamp vs. Spot-UV vs. Full-Color Print
Choosing a PR box finish based on budget, brand tier, and how it will look on camera.
UnboxingThe Unboxing-Ready PR Box: A Guide for First Product Drops
What makes a box actually get filmed — structure, reveal, and pacing for a first product drop.
Win Free Stuff
Enter below for a chance to win plus receive 10% off your first order.
🎉 You are in!
Check your email for your 10% off code. Good luck!